Language Change Essay Example for Free

Language Change Essay Theorists such as David Crystal have taken an open-minded approach to such change, explaining that â€Å"there is no predictable direction for the changes that are taking place. They are just that: changes. Not changes for the better; nor changes for the worse; just changes, sometimes going one way, sometimes another. † This statement articulates the prescriptivist view that language is an organic part of life which evolves and grows to suit the needs of its contextual time, just as living organisms do. Texts I and J show a distinct journey of change in the English lexicon between 1878 and 1965, ranging from graphological features through to the individual lexical choices and even the ways in which the audience of each of the texts is addressed. In exploring these texts, conclusions will be drawn as to the extent of the change that language has undergone, and what the causes, and indeed the impacts of these changes may have been. One of the most notable differences between these texts is their graphological presentation. Text I is composed in an expressly simple way, using a serif typeface which was likely to have been produced on a printing press, given that the text itself appears to have jagged edges, implying that ink had been applied to a block or stamp in order to produce the text something uncommon to contemporary means of printing. It is also interesting to note the complete lack of images, and the justified alignment of the text throughout. The text is not split up at all, other than into paragraphs and here is no use of italics or bold text at any point in the text. Text J, conversely, uses a graphologically complex structure, with an image to text ratio of around 1:1. Three blocks of text are accompanied by three images of men and women together, two of which display a dance scene and the last of which displays the onset of intimacy the desired goal of the text which was written as an instructional piece, seemingly aimed at the female gender. The images supplied are directly photograph, rather than illustrations, representing the development of technology and the availability of photography cameras and digital arrangement of photographs and text to create such a publication. Text J also makes use of italicisation in order to emphasise the lexical items â€Å"those† and â€Å"your. † The use of the lexical item â€Å"those† here is a deictic expression, implying a shared pragmatic and contextual knowledge between the producer and the reader of the text. This is echoed throughout the text, where an informal and friendly tone is adopted throughout. This is confirmed by the consistent application of elision, forming contractions of lexis such as â€Å"do not† to become â€Å"don’t†, showing the adoption of a primarily informal register. The method of address can be considered in terms of Norman Fairclough’s theory of synthetic personalisation, where first person pronouns are used to directly address the reader and indicate a kind of relationship between the writer and reader, where some shared understanding and common-ground can be found. This personalised and informal approach to writing is another area of particular development from the older text. Text I, in stark contrast to text J, adopts a formal register throughout, using latinate lexis to imply an ascendant status to the reader. This is connected to gender theories, where men are often considered to be more direct, and to write with a stronger tone of authority. Some of the lexical choices made in this text show the lexical development of language specifically, as archaic latinate terms like â€Å"effrontery† are found throughout the text. This is indicative of the broadly formal approach to this text, in opposition to the relaxed, informal approach within text J. Text I appears to adhere to the rules of the oppositional table in regard to written and spoken discourse, where a predominantly objective approach is taken, other than a single reference with the pronoun â€Å"your† is made to the reader. Other than this instance, the text remains entirely objective, referring in the third person to entities for the purpose of explanation. Text J, on the other hand, uses the interpersonal approach which is more common to spoken discourse to address its audience. In terms of the oppositional table, a further consideration can be made as to which side these texts sit more appropriately. This observation is made specifically in regard to the grammatical complexity of the texts, for which text I is more advanced. The use of more advanced punctuation such as the regular application of the semi-colon is exclusive to text I, where the aim is to extend the length of sentences in many places. The semi-colon is accompanied by regular use of commas, where sentences often run to such lengths that they dominate entire paragraphs. This shows the direct intention of the producer to create an undoubtedly written piece of text which was designed to be a basis of authority on a subject of which the producer holds superior knowledge to the reader. When examining text J for the same reasons, the opposing side of the table can be identified, where a grammatically simple text uses exclamatory sentences to deliver impact, and keep a short and chatty tone to convey the points at hand. Text J also uses some unusual starters to sentences, even using conjunctions to begin not only sentences, but paragraphs too. The purpose of these texts display an underlying social and contextual development over the time between the production of each of the texts, where an audience shift from the male to the female appears to take place, showing growing levels of egalitarianism among genders. The growth of significance of the female gender in the establishment of relationships has caused the male tone to be muted somewhat, opting for a more gender-neutral tone, even in a text which was principally written for the female gender, given its contextual location of appearance. While a focus on politeness in the content of the texts remains the same, the way in which this message is conveyed has undergone vast and wide-ranging development. A growth in the status of women through social and political development has given the female gender a more equal position in the audience position of writing such as this. Further to the contextual factors, the means of production of text has also undergone vast development with the advent of digital technology, increasing the ease of production of such texts, and expanding on the flexibility of presentational and graphological features.

Understanding Schizophrenia Essay -- Essays on Schizophrenia

  Ã‚  Ã‚  Ã‚  Ã‚  "In my senior year of high school, I began to experience personality changes. I did not realize the significance of the changes at the time, and I think others denied them, but looking back I can see that they were the earliest signs of illness. I became increasingly withdrawn and sullen. I felt alienated and lonely and hated everyone. I felt as if there were a huge gap between me and the rest of the world; everybody seemed so distant from me." This excerpt describes part of Esse Leete 20-year battle with schizophrenia. She committed herself to leading the fullest life her disease will allow and to educating others about mental illness. Schizophrenia is a very serious disease, but through defining schizophrenia and getting the patient help and treatment a schizophrenic can lead a full life.   Ã‚  Ã‚  Ã‚  Ã‚  Schizophrenia is defined as any of a group of psychotic reactions characterized by withdrawal from reality with highly variable affective, behavioral and intellectual disturbances by the American Heritage Dictionary. No definition of schizophrenia can adequately describe all people with this illness. Schizophrenia is an extremely complex mental illness. It is clear that schizophrenia is a disease which makes it difficult for the person with the illness to decide what is real and what is not (Swados 5). It is also clear that this brain disease affects normal, intelligent people in all walks of life. There are six concrete phrases that describe schizophrenia: it is a real disease, has concrete and specific symptoms, is different from other mental illnesses, is the result of flaws brain biochemistry, may be treated by specific antipsychotic drugs, and is almost always treatable.   Ã‚  Ã‚  Ã‚  Ã‚  Scientist are unsure of the causes of schizophrenia, although research is progressing rapidly. Scientist are almost certain that schizophrenia has more than one cause. One cause could be a chemical imbalance. An imbalance of the brain's chemical system has long been suspected as the main cause of the illness (Youth 2). A second cause could be stress. Most authorities disagree that severe stress can cause the illness. Stress can however, worsen the symptoms when the illness is already present. A third cause could possibly be genetic predisposition. Genetic transmission has yet to be proven even though schizophrenia tends to run is some families(Youth 3). F... ...hould have an interest in the illness, be competent, and has empathy with the patients. If there is any apprehension about the physician/psychiatrist the family has the right to get a second opinion. Assisting the doctor/psychiatrist is the third step of getting treatment. Since patients with the illness may not volunteer much information during the assessment, the family should speak to the doctor or write a letter. In some cases, it may be necessary to send written information. The information that is supplied will greatly assist the physician to make an accurate assessment and outline a suitable course of action.   Ã‚  Ã‚  Ã‚  Ã‚  Presently schizophrenia is not a "curable" disease, but is controllable (Youth 15). The treatment of schizophrenia could possibly be medication. Most patients with schizophrenia must regularly take maintenance medication to keep the illness under control. It is difficult for the doctor/psychiatrist to know which medication will work best for a given individual. Many changes in type of drug and dosage may be required. This period of trial and error can be extremely trying for everyone involved. Some medications have unusual and difficult side effect

Numico

NUMICO The NUMICO’s strategy is translated by product development with nutritional products for hospital and by market development with sport nutrition. Research and development had been an important activity in NUMICO which took care of baby food and clinical nutrition. NUMICO made many acquisitions in many countries. His strategy was based on â€Å"Medical Platform Marketing† which is: High spend on both R&D and marketingNUMICO bought General Nutrition Companies (GNC) of Pittsburgh (USA) in 1999 which allows NUMICO to take advantage of the distribution network of GNC Acquiring GNC was a sensible move, it was reducing the competition and on the other hand it was enhancing the performance. As we saw it previously, NUMICO’s strategy is translated by product development with nutritional products for hospital and by market development with sport nutrition which led to the diversification with altogether new markets and new products.We can see on this plan initialâ⠂¬â„¢s NUMICO positioning and the new positioning of NUMICO when the purpose has been affected. To conclude, Numico diversified by buying European companies in the field of neutriceuticals and by going away from his principal activity. At first there is backward integration with raw materials manufacture which are food product for babies (milk, vegetables, meat, †¦) and nutrition solutions. The components manufacture are : plastic, packaging.Moreover, the R&D is interested by baby food and clinical nutrition. There is a lot of options for a manufacturer. The horizontal integration include the more competitive product which is baby food, and after nutritional products, sport nutrition with complementary capabilities like R&D and marketing. For forward integration, distribution outlets are supermarkets, hospitals, specialized stores, †¦ In 1999, NUMICO acquired a company bigger than them in terms of production and revenue.When NUMICO bought General Nutrition Companies (GNC) of Pittsburgh (USA) it was the largest manufacturer of nutritional product in the world with a stronghold in sports-nutrition market. Its characteristics show that GNC is a Star. NUMICO which is a cash cows becomes a Star thanks to this company. Moreover this acquisition allows a market penetration consolidation. Acquisition of new businesses far from NUMICO’s main business made NUMICO its own rival because NUMICO already had the presence in the market.There is a risk from the growth of the activities in the USA (change dollar euro) Moreover, sales of nutritional supplements were more sensitive to economic fluctuations. Besides, their major revenue generator was still infant formula That’s why NUMICO failed this diversification Numico’s star was infant product but due to lot of exposure in low birth rate countries their business was declining at an alarming rate. Numico should turn their infant product into cash cow by offering cost leadershipNBTY’s succe ss results: firstly, better strategy: high margin / growth business Secondly, vertically integrated organization: producer and distributor Lastly, Match between core competences NBTY’s and Rexall It has allowed Danone to strengthen in products for baby (Danone already detained Bledina) and to enter on the market of the medical nutrition. * With Numico the Group sharpened its health focus and becomes leadership of the baby and medical nutrition markets worldwide. * With Numico and Bledina combined, Danone is now Europe’s number one company for baby nutrition.Two specialities which play the role of shock absorber in times of crisis. The first one is solid because the parents don’t save up on the food of their babies, the second is promising because of the ageing of the population. In 2007, the acquisition of Numico made Danone a world leader in baby and medical nutrition. At a time when many companies have their eyes on the health sector and hope to stake out posi tions, Danone’s exclusive focus on healthy food sets it apart. â€Å" Numico was a natural choice, with its links to health, expansion and quickening international growth. † Danone

Do People Have the Right to Die Essay - 2473 Words

Living life at age twenty-eight is an amazing adventure. People are at their prime – being active and living life to the fullest. However, for Nancy Cruzan, a terrible car accident took that all away. One night, driving on a quiet road in Missouri, Nancy’s car rolled off the road and into a ditch. For twenty minutes she lay there alone and lifeless. Then, a paramedic car drove by and saw the car in distress. They pulled Nancy out, and miraculously revived her back to life. However, she had damaged her cerebral cortex, the vital end of the brain that gives humans all motor functions, senses, and communication. Nancy was left in what is called a persistent vegetative state (PVS), which â€Å"is a legal term defined in 765.101 (12) Florida†¦show more content†¦People are all over the board in their approach to the issue of the right to die. There are many factors that affect one’s approach to this issue - their occupation, religion, experience wit h the issue, their values and morals, etc. There are three main approaches to the issue of the right to die and physician-assisted suicide. First, a religious or moral approach that deals with people arguing their side because of their beliefs or values they hold in high regard. Second, a political and legal approach that deals with what the laws state and the reasons behind them. And third, a personal approach that explains peoples’ opinions who have dealt with the issue. Although grouped together as having the same approach, not all religious people and those who argue their opinion based on their moral beliefs, have the same stance on the issue. These people look at the right to die and physician-assisted suicide in the same way, but they do not see the same thing. There are many people coming from a religious or moral approach who have a strong commitment to preserve life. They believe that above all else, life should be valued, and that our actions as humans should exemplify that. Some trace this back to their faith in a creator, and argue that s/he is the one who gave people life, and so only s/he should have the power to take it away. People need to let their bodies and others’ bodies take their naturalShow MoreRelated Do People Have the Right to Die? Essay2426 Words   |  10 Pagesthat I was soon greeted by a doctor who told me I was not supposed to have lived as long as I had, would most likely die shortly, or, in the best case would spend the remainder of my life confined to a wheelchair and you know I was not in the best of moods. After I surprised the doctors and lived to get into rehab, they told me, at that time, the average lifespan of a male quadriplegic was 36 years. By then, I would probably die from a pressure sore, kidney failure, or other related complicationRead MoreHospice Is A Good Option For Them1212 Words   |  5 PagesIf a patient does not have the ability to exercise the right-to-die, hospice is a really good option for them to control the pain and pass peacefully. â€Å"Hospice care is specialized care designed to provide support to a person and their loved ones during an advanced illness, it focuses on comfort and quality of life rather than a cure.†(Hospice, 2015) Hospice is really the only option for people who live in states that do not support the right-to-die; it strives to give the patient the highest possibleRead MoreEuthanasia: Your Right to Die632 Words   |  3 Pagesare countless elderly people in care facilities that have repeatedly expressed a desire to die. There are countless terminally ill patients that have also begged for death. Should these people be allowed to die, or should they be forced to keep on liv ing? This question has plagued ethicists and physicians throughout the years. In the Netherlands, courts have begun to permit the administration of lethal injections to terminally ill patients (Jacoby 101). To many people, this is a barbaric practiceRead MoreDo You Think That the Right to Life Entails a Right to Die Under Certain Circumstances? Should the Law Be Changed to Grant a Universal Right to Voluntary Euthanasia?1000 Words   |  4 PagesI am going to answer these two questions in this essay. They are â€Å"Do you think that the right to life entails a right to die under certain circumstances?† and â€Å"Should the laws be changed to grant a universal right to voluntary euthanasia?†. In this essay, I am going to give reasons using ethical theories to justify these questions. Euthanasia Euthanasia is the act of a physician or other third party ending a patients life in response to severe pain and suffering. Euthanasia can be classifiedRead MoreDo You Think That the Right to Life Entails a Right to Die Under Certain Circumstances? Should the Law Be Changed to Grant a Universal Right to Voluntary Euthanasia?1008 Words   |  5 PagesI am going to answer these two questions in this essay. They are â€Å"Do you think that the right to life entails a right to die under certain circumstances?† and â€Å"Should the laws be changed to grant a universal right to voluntary euthanasia?†. In this essay, I am going to give reasons using ethical theories to justify these questions. Euthanasia Euthanasia is the act of a physician or other third party ending a patients life in response to severe pain and suffering. Euthanasia can be classified intoRead MoreThe Right to Die Essay examples1587 Words   |  7 PagesThe Right to Die Is the phrase â€Å"right to die† applicable as a right? Leon R. Kass believes that the claim of a â€Å"right to die† is insubstantial because of the precursors pertaining to the meaning of rights. Leon R. Kass believes that the right to die is an ineffectual statement and unprecedented, that it is portrayed as a civil duty to which all should be in unison because Euthanasia is after all â€Å"Mercy Killing†. Right!? This case delves into the moral domain, within which it derives it’sRead MoreExploring the Right to Die Law Essay1684 Words   |  7 PagesThe â€Å"Right to Die† law is not as complicated as people try to make it. For those who are terminally ill, elderly with Alzheimers, or being kept alive, it can be a very important and useful law for them to have access to. This law is only legal in 3 states, Oregon, Washington, and Montana. It is a law that has been etablished and made available to those who do not wish to live in a vegetati ve state, die in severe pain, or not knowing those around them. The law says that the person has the right toRead MoreShould Euthanasia Be Allowed?986 Words   |  4 PagesEuthanasia allows a human being to die with dignity. Originating from the Greek terms eu (happy or good) and thantos (death), euthanasia means literally happy death or good death. It is commonly defined as the act of bringing about the death of a hopelessly ill and suffering person in a relatively quick and painless way for reasons of mercy (LeBaron). Assisted suicide is a form of euthanasia, when a person helps commit suicide or provides information of how to do so to another person. A personRead MoreThe Death Of Terminally Ill919 Words   |  4 PagesAs Americans, we are granted rights in this country and these rights, according to the Declaration of Independence, grant us â€Å"Life, Liberty, and the Pursuit of Happiness†. So tell me why someone that is terminally ill cannot use these rights to end their life of pain and suffering. Some states have rallied and given those who are terminally ill the right to die. However, some simply see this means of ending a life, inhumane, unethical, immoral, and just plain wrong. As a citizen of the United StatesRead MoreThe Issue Of Active Killing845 Words   |  4 PagesTo Let Them Die or Not Even though with so many people that has irreversible cancers or other diseases, as long as they are in their right mind and or have made it known with their physicians and lawyers that they want to die instead of continuing suffering, why can t they be allowed to die with dignity. When you stop to think about the issue of active killing, you have to wonder why anyone would want to die in the first place. This is a practice that had been going on for years in many cultures